Despite ongoing civil unrest across the US, National RO was down only -9% beating our forecast (-11%) by 2%. New Covid-19 cases stayed below 150k for the third week in a row but moved up slightly from the week prior. Our forecast for next week is -8% versus 2019.
An important piece of the automotive aftermarket category management puzzle involves an understanding of your category’s replacement rates. Replacement rates, which are also referred to as repair rates or failure rates, are essentially an estimate of the likelihood that a vehicle will need to a replacement part due to failure or normal wear and tear.
So, how should replacement rates be calculated?
Well, it starts with determining an appropriate numerator and denominator. The denominator should represent an estimate of the total population of vehicles. The numerator should represent an estimate of the total number of vehicles that required a particular part replacement.