By: Pete Kornafel
General Motors announced a significant headcount reduction and closing of several plants on 11/26/18. There are three major factors that led to this.
One is a flat market for new vehicle sales in 2018. Rising interest rates have largely killed the zero-rate financing deals, and have increased payment sizes and lease rates for most vehicle purchases. Absence of major new models also contributes to the flat market. As a result, 2018 US new vehicle sales are up a tiny 0.2%vs. 2017 YTD through October.
Second, there continues to be a significant change in the mix of new vehicle sales. Figure 1 is a chart from the Wall Street Journal article about General Motors announcement in late November 2018.