Issue 6 | June 09 2020


The Pulse of the Aftermarket 

A White Paper Series by Aftermarket Analytics and Full Throttle Technologies
Written by – Justin Holman PhD, CEO of Aftermarket Analytics


National Pulse

Despite ongoing civil unrest across the US, National RO was down only -9% beating our forecast (-11%) by 2%. New Covid-19 cases stayed below 150k for the third week in a row but moved up slightly from the week prior. Our forecast for next week is -8% versus 2019.


Justin Holman, CEO of Aftermarket Analytics – Lets Tech Session at AAPEX 2018

Justin Holman (CEO) was delighted to present on the Lets Tech stage at AAPEX 2018.  The topic of his presentation was  “Data Science & Technology for demand forecasting in the Aftermarket”.

Watch the 1 min 44 second summary below featured on AAPEX TV.

https://aapextv.com/list/lg1IwOCf/video/ctKqpal1/lets-tech-sessions-at-aapex-18

For more information or to arrange a demo please contact Shawn Wills, (303) 956 2848, shawn.wills@aftermarketanalytics.com

Estimating Category Market Demand in the Automotive Aftermarket

Until recently the Automotive Aftermarket was provided data from key channel distributors indicating monthly sales activity and market share for various vehicle part categories. At the beginning of 2012 the consortium of companies that provided these data collapsed.  Since then, parts suppliers and others in the Aftermarket have been searching for a new source of data to fill the void and this very issue is being discussed by industry representatives at the AAIA Fall Leadership Days conference in San Francisco.

Market Demand Forecasting Example

In this post I propose a methodology for estimating market size and discuss how this estimate of total demand can form the basis for replacing, and perhaps improving upon, the market data previously provided by NPD.