Justin Holman (CEO) was delighted to present on the Lets Tech stage at AAPEX 2018. The topic of his presentation was “Data Science & Technology for demand forecasting in the Aftermarket”.
Watch the 1 min 44 second summary below featured on AAPEX TV.
For more information or to arrange a demo please contact Shawn Wills, (303) 956 2848, firstname.lastname@example.org
Until recently the Automotive Aftermarket was provided data from key channel distributors indicating monthly sales activity and market share for various vehicle part categories. At the beginning of 2012 the consortium of companies that provided these data collapsed. Since then, parts suppliers and others in the Aftermarket have been searching for a new source of data to fill the void and this very issue is being discussed by industry representatives at the AAIA Fall Leadership Days conference in San Francisco.
In this post I propose a methodology for estimating market size and discuss how this estimate of total demand can form the basis for replacing, and perhaps improving upon, the market data previously provided by NPD.
Continue reading “Estimating Category Market Demand in the Automotive Aftermarket”