WHAT IS THE AUTOMOTIVE AFTERMARKET?
If you own a car, there’s a high chance you’ve had direct experience with the automotive aftermarket, whether you realize it or not. Anyone who has had to repair a windshield, replace brakes, purchase new tires, or even buy windshield wipers has participated in the automotive aftermarket, as has anyone who has re-outfitted their car with heated leather seats or a bike rack.
What is It?
Aftermarket Analytics 